HEY, YOU.  YEAH, YOU. 
WANT TO START A THEATRE?

Maybe you purchased this booklet. Perhaps you found it on your table when you returned from the rest room. Possibly it was slipped to you clandestinely by a shadowy figure in the lobby of a commercial theatre who whispered as she passed, "There's more to theatre than the Samuel French Catalogue." 
Why you?  Why did this book find its way into your hands?
Because you're a risk taker.  You've got ideas.  You're not satisfied with what's out there.  You crave the new, the different, and you aren't going to just sit around waiting for it to come looking for you.  You are the kind of unreasonable person who actually makes things happen.
You think theatre is the most exciting art form in the world because it's alive, happening in front of you, aware of its audience, collaborative, combining all other art forms...and yet you feel bored and confused by most of the plays being done in conventional theatres.   
You believe the most common mistake emerging artists make is placing too much importance on being accepted by those same "established" theatres.  You're pretty sure that acceptance by "those" theatres is    something which comes at the end of your career, not the beginning. 
You think people learn more by doing than by watching, but you also know that opportunities to get experience can be few and far between. 
You don't think that finding a way to promote other people's work has to leave you broke, bitter and alone. You dream of starting a theatre where people don't have to kiss a chain of ass to get their work done--or sell their house to pay for it when someone says yes to their project proposal. You've read how Mamet and Malkovich started out performing plays in church basements, refilled your coffee, and thought to yourself, "Where can I find a church basement?" 
You, my friend, are perfect No Shame material, and we'd like to give
your truck a jump start.  Here you will find most of the information you'll need to establish a No Shame.  If it turns out we don't answer all your questions, we have contact information for people who can.

"Risk breeds creativity, and I hope I never hear Bob Barker say, 'Have your risk spayed or neutered!'"

--Jeff Lenhart, Cedar Falls No Shame

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